Multimedia storytelling means simply giving your readers, your followers, your clients a deep well of content. Do you have an event to cover? A person to profile? A concept to debate? A content surge can fuel social media engagement, land you more leads and ultimately position you as an expert in content generation. At a time when there are fewer resources at your local media outlets, you can take control of your own story. The video and audio in this piece was taken with my iPhone. I edited with Premiere. This is a perfect technique to create content for social media channels like Facebook.